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UNIQLO: fighting the global retail industry really began to

2010-5-24 9:40:12

In the interview, Yanai is frequently used is the "globalization", the familiar word to quickly outdated.

    "As China and other Asian countries, Brazil, Eastern Europe and Russia to join the new world economy is forming. Global retail industry really began to fight." In December 2009, Yanai is "doing a truly global retailer" 1 paper, it said.

    Yanai is the time to write this article is UNIQLO's global flagship store in Paris, two months after opening. When the hot opening scene, so that Yanai is global confidence. He likened it to "after years of hard work has finally won an Olympic gold medal."

    Yanai is in view, this means that finally UNIQLO and other world-class retailers such as H & M, ZARA and GAP on the same starting line up. Perhaps, but also superior.

    With great ambition, Yanai is to re-lock the Chinese market as "the main battlefield." Early in 2009, UNIQLO opened on Taobao first storefronts, conduct B2C business. Some people even "B2C" interpreted as "back to China (to return to China)." This year in May, UNIQLO West Nanjing Road in Shanghai opened its fourth flagship store in the world, its investment in the amount of 30 million U.S. dollars.

    In fact, as early as 1998 years ago, the Yanai is planning to begin sales of UNIQLO into the Chinese market. But finally, after four years of successful, UNIQLO, but because the location is not clear, "expansion" rather bumpy road to go.

    Thus, Yanai is to the Chinese market over the next 10 years, set new goals - one trillion yen sales, while the scale of development across the company's new positioning is a 5 trillion yen. 5.5%, which is 2009 UNIQLO sales in overseas markets, the proportion of its total sales company, the China market is only part of this small ratio. Such a calculation, its sales in China accounted for the proportion of the company's total sales, 10 years from less than 5.5% to 20%. Yanai is clearly not a small appetite.

    In the "main battlefield", in addition to international brands, the Chinese private enterprises owned by ME & CITY Metersbonwe is Uniqlo target opponent.

    First Financial Times: Japan's "richest man" in the title is an honor for you or burden?

    Yanai is: the rich businessmen of course a good thing. Richest man is an honor, not pressure. We are such a small place from the pass out of the brand into Tokyo this "first-class manner," not easy. This is the opportunities of globalization for.

    Daily: Who do you want inherit your wealth?

    Yanai is: I will not want to leave future generations of property, or looking for professional managers to take over the FAST RETAILING Group. My two sons are very good, also held shares. But I think the family business is not good. In addition, professional managers are not professional in my account. I want to find a truly UNIQLO DNA, a deep understanding of UNIQLO values people as the future of management.

    Daily News: After the rapid expansion of Japanese companies will appear in the many negative factors, such as Toyota's "brake the door." UNIQLO is also a rapidly growing company, how to avoid such problems?

    Yanai are: Toyota Motor problems, so much the quality problems, as it is "crisis public relations" is not in place. Business operators should be the first time up out response, stressed that peace of mind for consumers.

    Rapid growth in personnel training and business, is a car two wheels. How to cultivate a high growth business professionals, we have to face, especially in the "live" - as each store's manager, the headquarters of each of the staff, how to make their own business who deal with everyday thinking work.

    Daily: Do you think the threshold is big business turnover of 1 trillion yen, and the 2010 target location here. But then in turn in 2010 UNIQLO turnover target revised to 800 billion yen. It is reported that this is not achieved because of mergers and acquisitions. Is that true? Whether the acquisition of the object found?

    Yanai is: one trillion yen is just a goal, no goal, the staff can not move the same direction.

    1 trillion yen initially set this figure, 700 billion yen of which is realized by the retail, another 300 billion yen to rely on acquisitions. Yet what the outcome of mergers and acquisitions. We are demanding on target, unfortunately, try the world's first few companies in the industry, so the possibility of acquisition is relatively small.

    Daily News: At present, several of your design center outside of Japan, both in New York and Western cities like Paris, and 85% of commodity production is conducted in China. Are you thinking of setting up design centers in China, not just the production?

    Yanai is: We are considering the design features on the more recent from the factory in China. Our products are not manufactured in China for the Japanese market, but facing the world in the future to consider how to make products more quickly through the rational operation of the promotion to the world.

    In addition, on talents, I have always stressed that some business professionals have years of experience working and living abroad.